My Target App

 

 

Scope and Objective

My target mobile app will help shoppers to have more desirable experiences in the store and create the opportunity of sharing experiences with others at the same time. 

Based on our primary and secondary researches the following needs were discovered for a potential shopper:

 

No.    Need   I   Key Areas

  1. Access to the record of previous shopping  I  In store and personalization
  2. Convenient way finding of different items at a store   I  In store
  3. Create different online shopping lists  I  In store and personalization
  4. Explore a product in context  I  Education and in store
  5. Have suggestions based on her desired tasks   I  In store and personalization
  6. Access to price, peer & professional suggestions I  Social and in store